'Das ist uncool' – Germans fight back against English invasion
By Gethin Chamberlain
(Filed: 08/10/2006)
The deliberate mangling of the German language by generations of comedians has kept the British laughing since the end of the Second World War. Now the Germans are desperately trying to defend their tongue against a modern English invasion.
While the French have been fighting a losing battle against Franglais for years, the Germans are only now beginning to take seriously the threat to their language from the rise of Denglish – the bastard child of Deutsch and English.
Germany is taking a stand against Denglish
Angered by the emergence of such phrases as "Das ist cool" (that is cool) and "Eine tolle latte to go" (one large milky coffee to take away), German politicians and academics are demanding that their language be enshrined in the country's constitution to save it from extinction.
"Trendy pseudo-English produced daily by apparently brainless advertising agencies, marketing experts and computer salesmen is pouring forth like a poisonous porridge of magma which is burying a whole cultural landscape beneath it," warned the writer Matthias Schreiber in Germany's Der Spiegel magazine.
In the brave new world of Denglish, Germans can "chatten" on the internet, "brainstormen" in business meetings and visit the "Job-Center" if the brainstormen proves unsuccessful.
The rise of Denglish persuaded state authorities in Bavaria, concerned about drinking in schools, to coin the slogan, "Be Hard, Drink Soft!" Meanwhile Lufthansa claims "There's no better way to fly".
Such developments have promp-ted Norbert Lammert, Germany's conservative parliamentary president, to launch an initiative that aims to win constitutional protection for the German language.
"Many countries, not only France, have done this," he said. "Last May, the American Senate declared English to be the country's official language to prevent Spanish assuming this role."
telegrapgh.co.uk
By Gethin Chamberlain
(Filed: 08/10/2006)
The deliberate mangling of the German language by generations of comedians has kept the British laughing since the end of the Second World War. Now the Germans are desperately trying to defend their tongue against a modern English invasion.
While the French have been fighting a losing battle against Franglais for years, the Germans are only now beginning to take seriously the threat to their language from the rise of Denglish – the bastard child of Deutsch and English.
Germany is taking a stand against Denglish
Angered by the emergence of such phrases as "Das ist cool" (that is cool) and "Eine tolle latte to go" (one large milky coffee to take away), German politicians and academics are demanding that their language be enshrined in the country's constitution to save it from extinction.
"Trendy pseudo-English produced daily by apparently brainless advertising agencies, marketing experts and computer salesmen is pouring forth like a poisonous porridge of magma which is burying a whole cultural landscape beneath it," warned the writer Matthias Schreiber in Germany's Der Spiegel magazine.
In the brave new world of Denglish, Germans can "chatten" on the internet, "brainstormen" in business meetings and visit the "Job-Center" if the brainstormen proves unsuccessful.
The rise of Denglish persuaded state authorities in Bavaria, concerned about drinking in schools, to coin the slogan, "Be Hard, Drink Soft!" Meanwhile Lufthansa claims "There's no better way to fly".
Such developments have promp-ted Norbert Lammert, Germany's conservative parliamentary president, to launch an initiative that aims to win constitutional protection for the German language.
"Many countries, not only France, have done this," he said. "Last May, the American Senate declared English to be the country's official language to prevent Spanish assuming this role."
telegrapgh.co.uk